When Mike reported on the December issue of Trend Report from 3D Hub, he explained that it’s a useful strategy for marketing to ‘collaborative production platforms’. I have to agree that it certainly is, and the snapshots it provides can only be a reflection of the wider 3D printing industry. That said, facts and figures, while not always month to month, will in time develop into a very interesting annual picture.
This January for anyone interested in the nitty-gritty of facts and figures from 3D Hub and/or with a desire to analyze them more closely from this overview – to immerse yourself in the 3D Hub site.
For our readers here at 3DPI, three fronts are highlighted.
The ongoing international growth that 3D Hub is experiencing is impressive. In the last month alone, 3D Hub grew from approximately 2000 listed 3D printers to over 2500, ensuring its position as the largest distributed 3D printing platform. This also means that on the quoted global 3D printer uptake, 3D hubs represent about 2.5% of the entire industry. Up 0.5% in December. It’s a very positive trajectory.
Another interesting industry reflection comes from 3D Hub members’ analysis of the materials being used on 3D printers. Over the years the desire has been to have a broad spectrum of 3D printable materials.
It should come as no surprise that ABS and PLA are still dominated by material use, but neither is it surprising that materials such as nylon, wood and flexible rubber are on the rise. It is interesting to see that materials such as porcelain, clay, silver, Play Doh, metallized clay, gold, bronze and aluminum are all providing significant room for experimentation.
And finally, on geographic numbers, 3D Hub reports a deeper penetration of 3D printers on platforms outside Europe, which still goes further courtesy of the fact that it was first launched in Europe. However, since the US Unlocking Tour a month ago, 22% of listings in the US have shown significant growth and growth. South American results are also just beginning to take root.
But there is no universal number that everyone has agreed upon. For example, a short-form video on Twitter can be as long as 2:20 minutes. On TikTok and Triller, it is 60 seconds. On Instagram reels, it’s even shorter: 30 seconds.
Brandon Sanders, a digital marketer at HubSpot Academy, highlights that what is considered short-form can also depend on the platform.
He added, “With platforms like TikTok, Reels and Vine growing, short form videos are getting really short and lending themselves from 60 seconds to two minute videos.” “I think the perception of short-form content on platforms like YouTube is really around that 10-minute sweet spot as content on YouTube tends to be broader and longer.”
So, when you are thinking about short-form videos, Youtube is the exception, while TikTok and other growing short-form videos are the rule.
How do short-form videos fit into your content strategy
Aside from length, one thing that sets short-form videos apart is the trend culture. For example, TikTok is driven by dance, sounds and social challenges. So, in order to get into the “For You” page on TikTok – which is the equivalent of the “Explore” page on Instagram – brands must often join in on the fun.
Sanders says short-form videos give creators a new way to showcase their content.
“Human attention is getting smaller and smaller because of the development of social media,” he said. “So, leveraging the power of short-form content will give you a leg up on your competition and help engage your audience.”
Like any new trend or platform, Amanda Zantal-Weiner, senior content strategist at HubSpot, says you should always consider your audience first.
“It all goes back to a very old question: What channels are your viewers using and for what?” he said. “And so, for which channels does it make the most sense to create this acronym content for your business?”
This means that while short-form video is often known for its entertainment value, you can customize it to align with your brand.