Remember middle school science fairs? You know, the one where you did your own experiments outside of school and presented your findings on triangular cardboard posters in the gym.
Imagine you’re at a science fair with your trifold board. Only in this case, the fair never ends and you have the option of adjusting both your experiment and the board on an ongoing basis.
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In this scenario, would it help to know who was checking your board, what aspects of it were they receptive to, and what parts of your experiment might need to be worked on to improve your grades? ? Of course, there will be.
Now, apply that principle to your business. In this case, your product and sales efforts are your experiment, your website is your triangular board, and you have the option of tracking your website activity and keeping a pulse on improving both.
Website activity tracker
In this blog post, we’ll cover the importance of a website activity tracker – you’ll learn why it’s important to track your website activity, how to go about it, and some of the tools available to support your efforts. let’s get started.
Why Track Website Activity
Keeping a close eye on and understanding your website activity can inform more thoughtful, effective sales efforts. This exercise provides perspective about what type of visitors your site is attracting.
By tracking how your site is registering with prospects, you gain insight into their purchase intent and what aspects of your UX and messaging are most effective. Some web tracking and analysis software also allows you to locate specific companies that individual visitors work for in order to better enhance your outreach efforts.
Ultimately, tracking website activity lets you know your prospects and move on to a deeper level. The process shapes well-built buyer personas and provides insight into improvements and opportunities in the areas you are yet to explore.
In an era where a well-maintained website is a staple for successful companies, neglecting to track and understand your web traffic can reduce your business potential. Hence website activity software is a necessity.
There are several applications and platforms dedicated to tracking user activity on the website. To get the most out of your website activity tracking efforts, use software with web traffic tracking and web analysis capabilities.
Speaking of the tools needed to track website activity, let’s review some of your options next.
The HubSpot all-in-one CRM platform is built in-house to ensure that it grows with your business. It is ideal for growing businesses of all sizes, from SMB to enterprise, and comes with a variety of powerful sales, marketing, service, content management and operations tools.
With HubSpot, you’ll also find a strong suite of website activity tracking features – all of which are automatically included on any webpage you host. HubSpot also has resources for providing comprehensive website tracking, website visitor tracking, and website traffic analysis tools.
The software lets you track metrics like entry, exit, visit duration, bounce rate, and the effectiveness of your call-to-action for individual pages. This includes important contact points such as blog posts, landing pages, and knowledge bases.
HubSpot’s CRM can identify the sources of your website’s activity, so you can see how effective your efforts are across all of your traffic and lead generation methods, including social media, paid search, and email marketing. It also allows you to save the result of your web analysis as a report or export the data to a downloadable file.
Hotjar is a website heatmaps and behavior analytics software. It tells and shows you how your customers interact with your website.
Heatmaps represent the parts of your website that visitors clicked on, how they navigated your site, and which pages/content they scrolled through. Live recordings show you how your visitors navigate your website (including mouse movements, rage clicks, U-turns, and more).
A feature that allows you to create, share, and collect surveys to get a clear understanding of what your visitors think of your website, how you can improve it, or what’s working well is. You can also get real-time feedback with optional suggestion boxes that you can add to your website — that way users can share their feedback with you while it’s fresh in their mind.
2. Google Analytics
Google Analytics is one of the most popular web tracking and analysis software available today. It’s a multi-faceted platform – one that lets you track traffic and user behavior trends across a variety of metrics.